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*The term “Nima” comes from combining Nikkei and nakama (Japanese for “colleagues”, or “fellows”, or “circle”).

Nima of the Month

jaykun (San Diego, California, United States)

Jay Horinouchi is a Japanese American artist now working as an interpreter/designer in San Diego, California after living in Tokyo, Japan for about six years. Originally from Northern California, he graduated from the Art Center College of Design in Pasadena.

Although he has only shared one story on Discover Nikkei (about his experience in Japan following the 2011 earthquake), Jay has made his mark on the project artistically. He is the creator of many of our Nikkei Chronicles logos—ITADAKIMASU!, Nikkei+, Itadakimasu 2!, and this year’s Nikkei Roots.

What do you like about Discover Nikkei and why?

I love the Nikkei stories that I am able to discover and connect with, and reflect on how that relates to my family’s story. There’s always a new story to discover, that feels a little nostalgic, even if it’s not my personal story. Discover Nikkei is an amazing portal that brings all this together, and is very inspiring.

What have you enjoyed the most about creating logo designs for the Nikkei Chronicles? Where have the ideas for the designs come from?

When I first start to sketch ideas, it’s always a trip down memory lane, remembering the things that I grew up with, and rediscovering what I really enjoyed. For example, I absolutely love spam-musubi, I even dressed up as spam-musubi for Halloween once. So the previous two years had spam incorporated in the design. So this year, I told myself I wouldn’t add any spam, but was quite difficult to restrain myself. But I feel these drawings are small reflections of myself, so I just try to enjoy the process as much as possible.

Read his 2011 article >>

See his Nikkei Chronicles logo designs >>

Meet more of our Nima of the Month...

Itadakimasu 2! Um Novo Gostinho da Cultura Nikkei

Leia as histórias Itadakimasu 2! >>

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