BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PYVOBJECT//NONSGML Version 1//EN BEGIN:VEVENT UID:events.uid.5228@www.discovernikkei.org DTSTART:20161217T000000Z DTEND:20161217T000000Z DESCRIPTION:Flamboyant and eccentric\,&nbsp\;<strong>Haruki Kadokawa</stron g>&nbsp\;transformed the film and media industry by marketing his films th rough what he called "media mix." From Haruki's wildly successful entry in to film production to the turn towards marketing idols and his spectacular self-promotion\, Kadokawa films created the template for the postmodern\, anything-goes Japanese pop culture of the 1980s. Later\, his brother Tsug uhiko radicalized the media mix model by changing the very way media is co nsumed. In this free talk\, series curator&nbsp\;<strong>Alexander Zahlten </strong>&nbsp\;introduces some key moments in Kadokawa's shaping of Japan ese popular culture from the 1970s to today.&nbsp\;\n<em>Approx. 60 min. T his event is free with the purchase of a ticket to any film in the series. Seating is limited. Ticketholders will be accommodated on a first-come\, first-served basis.&nbsp\;\n</em>\nPart of&nbsp\;<a href="http://www.japan society.org/page/programs/film/pop-goes-cinema-kadokawa-film-series"><stro ng><em>Pop! Goes Cinema: Kadokawa Film &amp\; 1980s Japan</em></strong></a >. SUMMARY:Kadokawa &amp\; The Shaping of Japanese Popular Culture URL:/en/events/2016/12/17/kadokawa-the-shaping-of-japanese-popular-culture/ END:VEVENT END:VCALENDAR