Mário Henrique Ogasavara

Mário Henrique Ogasavara did his undergraduate in Business Administration at Londrina State University (Brazil), concluded his MBA and Ph.D. in Management at University of Tsukuba (Japan) and conducted a Postdoctoral Program at National University of Singapore (Singapore). Currently he is an Assistant Professor in the Master’s Course in Management at University of Fortaleza (Unifor) and Associate Researcher in the Department of Business Administration at University of Brasília (UnB). Email: marioga@unifor.br e marioga@unb.br

Updated April 2009

business en pt

Japanese Multinational Companies: Performance of Overseas Subsidiaries

A rapid globalization of the world economy brings profound changes in the way of doing business. Companies face increasing local and international competition and try to take advantage of the growing opportunities offered by the international markets. Following this trend, Japanese multinational companies have expanded the field of their business activities in different countries which has made them one of the top five foreign investors in the world during the 1990s.

But it was not easy for Japanese firms to establish and operate subsidiaries abroad, particularly in countries that are culturally different from Japan. What determines the success of subsidiaries ...

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