Discover Nikkei

https://www.discovernikkei.org/en/interviews/clips/529/

A diverse audience

I think the whole point of Giant Robot was that, when we started, it was a ‘zine and we were selling it to non-Asian people at the beginning. There were more non-Asian customers in the beginning and only until it became a glossy magazine did the Asian people come later, though I realize that there’s this weird like, interest curve I guess, that takes this glossy publication for Asian people to, or Asian or Asian Americans to pick up on it. They’re just not used to seeing this punk rock photocopied low quality type of project, until it got higher quality did our Asian audience come.

So we have this great mix of audience here, we have this Asian and non-Asian audience and our stores are the same. I think our articles are the same too. Advertisers are also the same. We’ve got this great mix of people that support our magazine, and that’s something we’re really thankful of, ‘cause that means our audience is pretty broad and open minded, I hope.


Giant Robot publications

Date: November 27, 2005

Location: California, US

Interviewer: John Esaki and Janice Tanaka

Contributed by: Watase Media Arts Center, Japanese American National Museum

Interviewee Bio

Eric Nakamura is co-founder and publisher of Giant Robot magazine. He is a Sansei (third generation Japanese American) from Los Angeles, California who grew up in a typical Japanese American household. He attended Japanese school on Saturdays where he learned the basic traditions of Japanese culture. It also played a large role in his identification as Japanese American.

After graduating from University of California at Los Angeles in East Asian Studies, Nakamura worked at Larry Flynt Publications. While working there, he had an idea for publishing a magazine focused on Asian pop culture in the U.S. In 1994, Nakamura and co-founder Martin Wong photocopied and stapled the first edition of Giant Robot. What began as a zine with a distribution of 240 copies has grown into a full-fledged magazine with an increasingly international fan base.

Nakamura has built on the success of Giant Robot with stores in Los Angeles, New York and San Francisco selling imported art goods from Japan. The stores exhibit artwork from local up-and-coming artists. There’s also a restaurant called gr/eats.

In addition to his work with Giant Robot, Nakamura also made a film called Sunsets and is involved in other projects. For his creative cultural contributions in the United States, he was honored the Award of Excellence by the Japanese American National Museum in 2006. (October 26, 2006)